The Music Industry: What’s Next @ Amaza Show
THE AMAZA SHOW
The Music Industry: What’s Next
It’s no secret that the music industry needs a bailout of its own. With CD sales becoming practically obsolete over the next few years, to record stores closings, i.e. TOWER RECORDS (The Entire Chain), and the VIRGIN MEGA STORE, in Time Square, NYC; it’s becoming tougher and sometimes impossible to survive the music business. While major labels downsize and reduce they’re marketing budgets and staff across the board, with lay offs at SONY BMG, WARNER MUSIC GROUP, EMI and UNIVERSAL MUSIC GROUP. The effects to the BUSINESS MODEL has suffered, has been in large part of the MAJOR LABELS refusal or slow grasp of the digital trends , and falling behind on what was ultimately the inevitable! “THE DIGITAL MUSIC BUSINESS”. UNIVERSAL’ MUSIC GROUP launch of INGROOVES is the FUTURE of recorded MUSIC, distribution 5 or 10 years down the road…. Which ITUNES has perfected and sells about a billion singles a year! YES, 1 BILLION SINGLES; But when its all said and done, good music sells and average music falls at the way side. To the independent labels and artists, keep creating the music that will sustain a business that will continue to prosper if the value is put into developing the talent and sound.
4 trends to follow in the music industry:
1) Social, Social, Social!
Building your buzz and fan base is not about asking people to check out your music on MySpace. Whether you like it or not, survival and relevancy in the music industry depends on how social and networked you are. Check out TWITTER, http://www.musicindustryonline.info and LINKEDIN. Create the conversation that will create curiosity and build (SEO) ranking on the WWW. How do you think artist like CASSIE and SEAN KINGSTON did it.
2) Blogging anyone???
The future of music promotions, is all about Focusing your public relations efforts on blogs and ezines. If you don’t have one, create one! Go to http://www.blogspot.com and in a few simple steps, you are a new citizen journalist of your music life! Increase your music sales and create a new impactful picture of who you are and whom your music speaks to. Traditional media out lets are still very relevant and many still seek the next breakthrough artist! Make it easier for them to find you.
3) Digital Download Cards or USB Music Sticks?
Those little plastic DIGITAL DOWNLOAD CARDS are similar to the ITunes Download cards you buy (Of your favorite artist) at Starbucks or Target. Now you can put your image and music on these cards that you can sell or use as promo tools at music conferences or showcases; look at it like your Music Business Card and press up a 1000 of those bad boys and get to networking and making $$$. FYI each DDC goes for about .50 or .60 so for about $500 or $600 you’re up and running! By the way DDC is also Sound scan approved, so every card that you sell at your gigs are credited towards Sound Scan sales. 5000 sold = a Major Label deal! ASK ME HOW? 212-560-2273. The USB has replaced floppy disks and is also being used for music. USB Music Sticks allows you to sell and or promote your album or single on a USB stick included with digital songs and other content – videos, photos and so on. Get with the times and DROP the CD, it’s 2009.
4) How about A&R 2.0?
A&R2.0 is just the hottest technological shift http://www.musicindustryonline.info brings to the emerging and aspiring artist, band, music business entrepreneurs, producer, manager or anyone looking to network in the music industry! Get in touch with keys music artist sponsors, Dj’s, senior label executives, talent buyers, publishers and more. How about trying A&R Music Industry 2.0? What exactly is it? Imagine owning all the same resources and contacts that the MAJOR RECCORD LABELS use to promote and market their artist to the masses! In simple terms, it simply means that you’re leveling the playing field and now you control your marketing and promo efforts! Ensuring that all of your online promotions are effective and strategic!
Posted on Wednesday, March 25, 2009 by Tone Capone filed under
* Tone Capone,